Archive for July, 2009
Free SEO Strategy Offers Consistent Results
Free SEO Strategy Offers Consistent Results
Understanding how to optimize your website for search engines can be a challenge, particularly because search engines seem to change their algorithms as frequently as people change their underwear! There are methods that involve the use of keywords, methods that you pay for, and others that you can do for free. This article will address a free SEO strategy that works consistently – even when search engines keep changing how they determine which sites to reward with the best search positioning.
If you’ve had a website or a blog for awhile, you’ve probably heard the saying “Content is King”. Not only do people use the internet to look up information and find solutions to their problems; but the search engines are focused on content when they’re “deciding” which websites to return in the search listings each time someone types a phrase into a search engine. You can use articles and blog posts to boost your search engine positioning over time. The more consistent you are with this SEO strategy, the better it will work for you.
Article Directories
There are thousands of websites online which exist for the sole purpose of categorizing articles available for web developers and newsletter publishers to re-print. These websites are called article directories. Anyone is able to write articles on the topics of their choice, create an author’s byline (including a link to their own website or blog) and distribute the article to directories. Once the article(s) are in the article directories, they can be found by people who would like to re-print the article on their websites, blogs and newsletters – and as long as they include your author byline and link, they can re-use the article.
Each time the article is published online, you have another incoming link to your website. Most of the time, the links will be coming from websites that are in your industry – so they are weighted more heavily by search engines than if you had a link from a website with a subject matter having nothing to do with your article.
In addition, people who are reading your article(s) on other websites are likely to be interested in what you have to offer – and are likely to click the link to find out more. Article directories can help deliver direct traffic to your website from people reading and clicking on the links.
Write Articles for Other Newsletters or Blogs
In addition to using the article directories, you can also find newsletters and blogs with a large readership volume within your industry, and ask if they’d let you write an article to include. Many times, the blog owner or newsletter publisher is happy to have an article for free, and will allow you to link to your website from the article or in the author byline, provided you write an informative article that is useful to their readers. When contacting blogs for permission to post an article on their site, it’s typically referred to as “guest blogging”. Popular blog owners are likely to be familiar with this term and know what you’re looking to do if you contact them to ask about guest blogging on their site.
Debbie Dragon is a freelance writer providing articles for Trace Media – anSEO New York company specializing in getting websites up, and making sure they perform to their full potential through the use of .
How Can We Handle Duplicate Content With The Help of Canonical Tag?
You have to include the canonical tag in the desired web page’s head section. Here is a look at how you have to include it:
<link rel=”canonical” href=”http://www.xyz.com/product.php?item=the-matrix“/>
You have to however remember that the tag can only be used on the pages that are under a single site. The pages may include sub domains as well as sub folders. You can choose from the absolute and relative links. However, the search engines strongly recommend that you should use the absolute links. This will eliminate chances of any errors in the future.
The tag is transitive in nature. For an instance if you use URL X marks Y as canonical, and Y in turn marks Z as canonical, Z will be treated as canonical for both X and Y.
The Canonical tag is basically applied to the URLs of the web pages that hold a duplicate content. Since they are to be included in the <head> tag of the duplicate pages, you will be simply adding the preferred version of a URL. This way you actually go ahead and instruct the search engines that the URLs in question should direct to the preferred URL of your choice.
By using the canonical tag, all the links to all the URLs are simply consolidated into one URL which has been specified as canonical. This URL will be considered as a ‘strong hint; by the search engines. The canonical tag will help search engines like Google with the task of identifying the duplicate URLs. They will use it to crawl through and index.
They will also understand that the duplicate URLs with the canonical tag are all actually referring to the URL that you want the visitors to see. Such URLs are known as canonical URLs.
Edward Kung, Owner of Seedin, Vancouver web design Company Which Provides Complete web Development Solutions in Vancouver.
